Reach SaaS founders
the week they launch.

We track new SaaS launches across launch platforms every day, research each one, and write the first email in your voice. You approve — it sends from your Gmail.

Free · no account needed · about a minute

Who it’s for

For people who sell to SaaS founders.

A founder who launched this week is choosing tools, partners and help right now. PineLead finds them while that is still true.

SaaS tools for startups

Analytics, billing, support, dev tools, onboarding — anything a team that just launched starts shopping for in its first months.

Productized services

Launch help, SEO, design, demo videos, copywriting, growth: services sold to founders right when they need them most.

Freelancers and small agencies

If your best clients are early-stage SaaS founders, the week they launch is the week they are listening.

Not for
  • Local businesses and shops
  • Enterprise sales with long buying committees
  • Consumer products
Judgement

Outreach system.

prospects→researched→scored→emailed→replied→pipeline0 found · 0 cut · 0 sent · 0 replied
today
growwith
PineLead
repliesemails sent

Every company is researched and scored against the criteria you wrote. Strong fits are written to straight away, borderline ones wait for your approval, and the rest are dropped with the score and the reason on them — so every email that goes out is worth sending, and the replies come back to you.

How qualification works →
The system

Found, qualified, written.

We find the prospects, judge each one against your criteria and write the first email. You approve it — or let it send.

Finds this week’s launches.

Today
Lumen Docs developer docs
Queuefox support inbox
Tallyroom finance for startups
Brightcart e-commerce analytics

New SaaS from launch platforms and directories every day — founders choosing their tools and partners right now, not a list bought years ago.

What you get →

Researches every company.

❯lumendocs.ioreading
reads the website
finds who runs it
finds a contact address
checks the blog
notes what they sell

Reads each company's own website: what it sells, who runs it, where it publishes a contact address, whether it keeps a blog.

How research works →

Qualifies against your criteria.

your criteria“B2B SaaS, under 50 people”0 fit
Lumen Docs86
Castellan Group31
Queuefox79
Mapleyard48

You write who is a fit in plain English. Every company gets a score and a reason — and the ones that don't fit never get an email.

See qualification →

Writes the email. You approve.

Toana@lumendocs.iodraft
Docs straight from a README
Approve & sendor auto-approve

A short, personal first email in your voice for every fit. Approve it to send from your own mailbox — or let auto-approve do it.

See pricing →
What it does

From a launch to a reply, without the busywork.

Launch signals and gap detection

How fresh each company is, and what its site is missing — no testimonials, no pricing page, no blog — so your first line is about them, not you.

Built-in contact limits

PineLead spaces out how often any founder hears from its senders, so your email is never the fifth identical pitch in their inbox.

One automatic follow-up

A short nudge a few days later, in the same thread and in your voice, cancelled the moment they reply. One, never a sequence.

Daily digest, one-tap approval

New fits, drafts waiting and new replies in one short email or Telegram message. Approve the drafts right from it.

Reply sorting

Replies are labelled interested, not now, not a fit, unsubscribe or out of office. "Not now" comes back to you in a month or two.

Setup

Ten minutes to your first email.

No lists to upload and no sequences to build.

1

Describe what you sell

Your product, who it is for and who it is not — in plain English, the way you would brief a colleague.

2

Connect your mailbox

Emails go out from your own Gmail, under your name, and replies land back on the lead.

3

Approve the first drafts

Read what PineLead wrote, change what you like and send it — or switch on auto-approve once you trust it.

Start free with 100 credits
Pricing

Pay for fits, not for lists.

Credits, no tiers. Screening a company costs 2 credits; you pay more only when it fits — and credits never expire.

Monthly top-up+18% credits
$19/ month

About 140 qualified drafts a month

2,250 credits a month · optional, cancel any time

All amounts →
Bring your own keyLaunch offer
$199once, for life

The agent runs on your own OpenAI key — no credits for its AI

Limited launch seats

How BYOK works →

Every account starts with 100 free credits, about 6 qualified drafts — no card. How pricing works →

Why PineLead

Fewer emails, better ones.

01

Timing beats volume

A company that is choosing its tools, partners and channels right now still reads every email. A list from last year is a guess.

02

You decide what goes out

Approve every email yourself, or switch on auto-approve once you trust the drafts. Either way it is your voice, from your mailbox.

03

Your reputation stays yours

Mail goes out from your own mailbox, under your name. Bad addresses are suppressed automatically, so one bounce doesn’t cost you the next hundred.

FAQ

The questions
people always ask.

Can't find an answer? Write to us — a person reads every email.

support@pinelead.com

It tracks new SaaS launches across launch platforms and directories every day, and reads each company’s own website for what it does and how to reach the founder. You can also add leads by hand or import them from a CSV.

People who sell to early-stage SaaS founders: SaaS tools for startups, and productized services like launch help, SEO, design or demo videos. It is not built for local businesses, enterprise sales or consumer products.

That is what PineLead is built to avoid. You reach companies the week they launch, before the big contact databases list them, and built-in contact limits space out how often any founder hears from PineLead senders. Leads you bring yourself are never limited.

Only if you want it to. By default every email waits for your approval — read it, change what you like, and approve it to send. Once you trust the drafts, switch on auto-approve and they are sent automatically from your own Gmail, spaced out within your daily sending limit.

Yours. Connect your Gmail or Google Workspace mailbox and every email goes out from it, with replies synced back onto the lead. The founder sees you, not us.

You write your criteria in plain English — the kind of company you sell to, and who you don’t. Each company is judged against them and gets a score with a short reason, so you can check its thinking.

Credits at $0.01 each, no tiers: $10 buys about 60 qualified first-email drafts. Screening a company against your criteria costs 2 credits, and only the ones that fit cost more — 5 to unlock and 3 to draft. New accounts start with 100 free credits. A monthly top-up adds bonus credits, and our BYOK launch offer ($199 once) runs the agent on your own OpenAI key.

See pricing →

You get its credits back, automatically.

No. Top up when you need to, or let a monthly top-up add credits on its own. Unused credits carry over either way.

Yes. PineLead runs an MCP server, so Claude Code, Codex, Cursor and other MCP clients can check your replies, triage prospects, prepare and edit drafts, update leads, report how outreach is going and pause the agent for you. Agents can only send email once you allow it in Settings, and every send is logged. The dashboard’s ⌘K command bar uses the same tools, and anything it would send or spend waits for your click.

Connect your agent →
This week’s launches

This week's SaaS launches are waiting —
researched and ready to write to.

Tell PineLead what you sell and who it's for. It finds the companies, qualifies them and writes the first email — you approve it, or let auto-approve send it.

Start free with 100 creditsNo credit card · Credits never expire · Pay only for what you use